Make a Scene - WorldFest
Art Direction
Problem: WorldFest 59 needed a campaign concept that captured the energy of independent cinema while positioning the festival as an experience that audiences wouldn’t want to miss. The challenge was to create a compelling creative direction that celebrated the power of film to spark emotion, conversation, and cultural connection.
Solution: I developed “Make a Scene” as the central creative concept, establishing a bold campaign direction that connected the art of filmmaking with the impact stories have on audiences. Through concept development and creative direction, I helped shape the campaign’s overarching message and visual approach to bring the festival’s cinematic spirit to life across its advertising.
Results: The “Make a Scene” campaign gave WorldFest 59 a distinct creative platform to build recognition and excitement around the festival. By anchoring the campaign in a memorable, action-driven concept, the creative direction helped establish a cohesive identity that celebrated independent filmmaking and encouraged audiences to become part of the experience.
WorldFest
2026
Services
Art Direction
Advertising Campaign
Credits
Katy Lee Canon
Executive Director
