Award-Winning Freelance Design Project
This freelance project focuses on revitalizing the visual brand identity of Supercell Power Wash. The goal is to convey professionalism and innovation in the exterior cleaning industry through a comprehensive logo redesign, color palette, typography, and visual language.
As a freelance designer, my role involves close collaboration with Supercell Power Wash to create a distinctive and cohesive brand image. The project extends beyond the logo, providing guidelines for consistent brand application across various platforms. Ultimately, the aim is to position Supercell Power Wash as an industry leader, fostering customer loyalty and unlocking new business opportunities. The resulting polished brand identity will be a powerful asset for the brand's long-term success. The Supercell Power Wash brand revitalization project stood out to the American Advertising Federation (AAF), earning the prestigious Judge's Honor Addy Award for its exceptional design and strategic approach.
Supercell Power Wash
2023
Services
Visual Identity
Brand Design
Advertising
Graphic Design
Credits
Miguel Ortiz Sr.
Operator
![](https://cdn.myportfolio.com/48978e4a-b497-4ce6-a87b-d939a6f79f4f/3c9e1217-4a2d-4950-bbe6-f39f93fdb75e_rw_3840.png?h=bc71c752ba845372b5a370b0cfb2ed1a)
![](https://cdn.myportfolio.com/48978e4a-b497-4ce6-a87b-d939a6f79f4f/7838708e-041b-4d05-8e0f-8bcd66d55b08_rw_1200.gif?h=915476ddb568d4811a6dae26936799b9)
![](https://cdn.myportfolio.com/48978e4a-b497-4ce6-a87b-d939a6f79f4f/2aeeed43-7582-4c4d-b25b-bb83ded1cafc_rw_1200.gif?h=3b033610467020494c5b38d5642fbff4)
![](https://cdn.myportfolio.com/48978e4a-b497-4ce6-a87b-d939a6f79f4f/613c1cf0-46ee-4119-a24e-dfef0e7512f9_rw_3840.jpg?h=38df66f0c8d4126eb2a1377684020023)
![](https://cdn.myportfolio.com/48978e4a-b497-4ce6-a87b-d939a6f79f4f/b48aba59-d805-4e64-bf63-4343bb634fc9_rw_3840.png?h=98938749c44eae505fcec540215f9bf2)
![](https://cdn.myportfolio.com/48978e4a-b497-4ce6-a87b-d939a6f79f4f/0b71e5e5-7d0e-42e2-9571-55ac47c769d8_rw_3840.jpg?h=c661929107e2dccb1e7fd0848d2baf2c)
![](https://cdn.myportfolio.com/48978e4a-b497-4ce6-a87b-d939a6f79f4f/147a5384-2b2c-4581-8410-c842e91cf8dd_rw_3840.jpg?h=0283e076808e5fe7ea460634827c0515)
![](https://cdn.myportfolio.com/48978e4a-b497-4ce6-a87b-d939a6f79f4f/0a0596a1-32b6-4330-a921-6a98f75acf2d_rw_3840.jpg?h=1b26739314261e18bbb48a6d8cec7dd6)
![](https://cdn.myportfolio.com/48978e4a-b497-4ce6-a87b-d939a6f79f4f/33adbad1-47d4-47af-8270-52f2644959c4_rw_3840.jpg?h=daa8c8780588ce5d91921d1dfd1fd0f5)