Art Director
Problem: In a fast-paced agency environment, brands need to cut through the noise and connect with their audiences in meaningful ways. Lopez Negrete Communications needed compelling social content that could capture attention, reinforce brand identity, and communicate key messages across digital platforms while showcasing the agency’s creative excellence and award-winning work.
Solution: As Art Director, I developed and executed creative concepts for social media campaigns, translating strategic messaging into visually engaging content. From carousels and static posts to video and Reels, I helped shape the visual direction, storytelling, and creative execution to ensure each piece aligned with the agency’s standards and resonated with its audience. I also helped showcase the agency’s award-winning work for H-E-B, Dos Equis, Baylor College of Medicine, and WorldFest, highlighting the creativity and impact behind these notable campaigns.
Results: My work contributed to a cohesive and engaging social media presence for Lopez Negrete Communications, bringing the agency’s brand, creative perspective, and award-winning portfolio to life across multiple formats. By combining art direction, visual storytelling, and platform-specific execution, I helped elevate the agency’s creative work, strengthen brand recognition, and deliver content designed to encourage audience engagement while celebrating the impact of its client partnerships.
Lopez Negrete
2025
Services
Art Direction
Advertising
Credits
Alex López Negrete
President/CEO
