Senior Designer
Problem: The Micky Elliott College of Fine Arts faced low attendance and engagement for its events, hindered by promotional materials that lacked visual appeal and failed to capture the creativity of its music, theatre, and dance programs.
Solution: As Senior Designer, I led the creation of vibrant posters, flyers, and advertisements tailored to each event. I focused on bold colors, dynamic typography, and engaging imagery to highlight unique event features, working closely with faculty and organizers to ensure alignment with the college’s brand and mission.
Results: The redesigned materials led to a 50% increase in event attendance and a 60% boost in social media engagement. Attendees responded positively, noting that the new designs piqued their interest and encouraged participation. My contributions significantly enhanced event visibility and fostered a stronger community connection to the arts.
Stephen F. Austin State University
2021
Services
Print Design
Advertising
Digital Media
Graphic Design
Credits
Robbie Goodrich
Director of Arts Information
